How Smart Info-Marketers Sell Consulting Packages and Advisory Programs

Presented by Lorenzo Myers, Entrepreneur, Consultant, and Coach!

How Smart Info-Marketers Sell Consulting Packages and Advisory Programs
By Janet Switzer

Consultants, experts and entrepreneurs can earn thousands of dollars per hour by conducting programs that help business owners or individuals apply proven principles of success.

A successful program packages your consulting and advisory services in a way that's designed to achieve a specific result.  People buy results, not products.  And as a consultant, you know that it takes time to achieve results for clients.  So not only will you earn a lot more revenue if you sell a long-term package, you'll probably have a happier client in the long-run because you'll have the time to help them achieve the result they're looking for.

Who determines exactly what the "package" is and when the "result" is achieved?  You do, of course.  Remember, you are the expert.  YOU tell the client which package they need to achieve the result they are looking for.  If they knew everything it took to achieve the result, they wouldn't need you, would they?  You dictate the services to be delivered.  Of course, it helps greatly to have lots of testimonials that say "I bought Package XYZ and got this specific result."

What kind of packages can you offer?

Mentorship and Apprenticeship Programs -- Typically sold with an advertised goal or specific result in mind, these programs are marketed based upon the benefits the protege can expect to receive.  They usually include both private and group coaching sessions -- such as a fixed number of private sessions with once-a-week group sessions for 6 months or a year.  But most importantly, they are "hands-on" programs with participants applying what they learn during their time in the program.

Long-Term Consulting Contracts and Monthly Retainers -- If you can package consulting for a major corporation where you provide ongoing training for their staff or ongoing consulting services where there is a specific outcome expected, these contracts can be very lucrative.  Monthly retainers can run into the thousands of dollars a month for each company you're working with, just to accomplish a certain amount  of work each month -- or sometimes just to make yourself available.

Subscription Consulting -- If you successfully operate a specific type of business, fellow business owners will pay you a fixed amount every month for ongoing advice, materials, conference calls, email access or phone access -- assuming your program is marketed with a clearly stated result.  Included services might include: (1) A private one-on-one call every month with a junior consultant or even the senior consultant, (2) A group call every month or every two weeks, (3) A monthly mailing of reference materials or business how-to information, or (4) A quarterly advertising and promotional sampler pack, and (5) A live event if required to effectively deliver your operating system.  Pricing for these programs varies from $195 a month to $2,000 a month.

Business-Building and Practice-Building Systems -- When you sell to businesses who are desperate for the result you're offering, it not only makes your marketing job easier, it makes for a much more rewarding program for both of you.  And whether you have a fixed system for getting results or you are offering business turnaround services, these programs can sell for thousands of dollars per person.  One CPA developed an entire program specifically to help businesses bring more of their revenue to the bottom line.  He didn't claim to grow revenues or grow the business in any way, he just claimed to help bring more of it to the bottom line through cost-saving procedures and other methods.

Coaching Programs -- Several years ago, some of the biggest names in the seminar business added an ongoing advisory option to their seminar programs and called it coaching -- making executive coaching, personal coaching and business coaching accepted and popular.  Today, coaching has taken on more elaborate forms and typically includes:

• Live sessions over the phone or web sessions conducted live at a specific time
• Preparatory materials giving participants basic information they'll need to be coached effectively.
• Ongoing homework assignments -- which is what makes it a system, rather than just "small talk" over the phone.

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Janet Switzer is the marketing strategist behind some of the best known celebrity authors in the world: Jack Canfield of The Secret and Chicken Soup for the Soul, One Minute Millionaire author Mark Victor Hansen, personal finance guru David Bach, motivational speaker Les Brown and others. Subscribe to her FREE series of info-marketing special reports at Read about it here...TODAY

Earn Money Writing a Book, and Speaking for Fees!

Presented by Lorenzo Myers, Internet Marketing Consultant, Coach

Earning Top Dollar As an “Expert Who Speaks”

By Janet Switzer

How would you like to travel to the world's most exciting places, help others with business advice and personal development, earn thousands per day selling your info-products, and hear the applause of a crowd sitting on the edge of their seats?

If your answer is "Yes!" you should consider adding professional speaking to your info-product business.

How to Market Yourself as an International Expert Who Speaks

On any given day, thousands of conferences, workshops, meetings and other training events take place -- most of which need experts to deliver information the group can use. There are a number of different types of individuals and groups which hire speakers:

• Independent Meeting Planners are hired by companies to organize events including conventions, trade shows, workshops and conferences. They are also responsible for hiring the speakers for those events. Corporate meeting planners, on the other hand, are employees of a company who've been given the job of putting together the annual sales meeting, executive retreat or other event.

• Trade associations also hire speakers. They hold annual conferences and training events and want to bring good, solid information to their members in order to provide value for the association dues members pay every year. Trade associations look not only for high-profile motivational speakers, but also for experts who speak on their subject matter.

• Non-profit organizations, educator's organizations and charities also conduct a lot of training, hold conferences and have a need for speakers.

• One of the biggest buyers of speaker's services are network marketing and direct sales organizations -- not only the parent companies, but also individual "leaders" with large downlines of distributors or direct sellers.

• Other trainers, training companies and seminar promoters can also be customers for your speaking and training services, especially if you can deliver expertise they’re not able to provide.

Two Ways to Get Paid Speaking…

There are two ways to get paid when you speak -- either by being paid a fee to deliver a speech or by speaking for free in order to sell products at the back of the room. Typically, fee-based engagements require a lot of outbound telemarketing -- either by you or by your commissioned salesperson, which may include any speaker's bureaus that represent you. Speaking for free, on the other hand, makes "getting hired" much easier because you simply need to offer your services by phone -- or perhaps via a short written proposal letter -- to the person or organization holding the event.



If you're willing to speak for free or for low fees, a resource called www.SpeakerMatch.com can help connect you with hundreds of companies and organizations who are holding meetings and looking for speakers. You get to communicate directly with the person doing the hiring, so it's a lot easier to provide the organization exactly what it wants or needs.

There's no dishonor in speaking for free, by the way. This is particularly true if you can speak at a trade association meeting where everyone sitting in the audience represents a company who could buy your information product or pay for your advice.

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Janet Switzer is the marketing strategist behind some of the best known celebrity authors in the world: Jack Canfield of The Secret and Chicken Soup for the Soul, One Minute Millionaire author Mark Victor Hansen, personal finance guru David Bach, motivational speaker Les Brown and others. Subscribe to her FREE series of info-marketing special reports at Write a Book, Speak for Fees, Sell on the Internet, enter here!

Presented by Lorenzo Myers, Internet Marketer, Business Consultant, and Coach